Every day, approximately 36 children are diagnosed with cancer. Pediatric cancer remains the leading cause of death by disease in children and the incidence of invasive cancer in children is up 29% in the last 20 years. Despite the need for progress and resolution, childhood cancer awareness and, thus, financial support has not reached the same national level as other cancer awareness campaigns. Numerous childhood cancer foundations and hospitals work judiciously on treatments and therapies; however, since most organizations work independently, no one umbrella of awareness exists to unite efforts and elevate a rising tide of attentiveness and call to action childhood cancer needs and deserves.
In order to turn the tide and achieve the kind of success necessary to create a wave of optimism for the children and families affected by childhood cancer, a strong, unifying brand is essential for the national market. Gold In September® (G9) will be the catalyst for change. With gold as the national color for childhood cancer and September (the 9th month) as the recognized National Childhood Cancer Awareness Month, the G9 Project combines impact with simplicity. A national campaign will raise much-needed awareness by encouraging people to take action. The end result will, ultimately, lead to the development of new childhood cancer therapies and initiatives across the country and bring us closer to cures.